412 BEATS

412 BEATS is an interactive, community-centered music platform.

Named after Pittsburgh's local area code, 412 Beats aims to help local musicians in Pittsburgh gain visibility by sonifying the city through an interactive, serendipitous music experience. It is also designed to raise awareness of local music education programs, encouraging more underrepresented high school students to take an interest in higher education.

PC Web - The Main Platform for Musicians

The website supports local musicians to promote their songs in their community or nearby places they want to exhibit. It helps convert digital music files to the aesthetic physical art installations.

Physical Art Installation - The Main Touchpoint

The aesthetic physical art installations are derived from digital audio files. Printed patterns function like QR codes, embedding music files that can be played simply by scanning them with a camera. Designed with form in mind, the installation ensures maximum accessibility by allowing multiple people to interact simultaneously. Adhering to anthropometric standards, it provides ample space and facilitates the natural use of cellphones.

Mobile Web - For Enjoying Audio Serendipity

Audiences don't need to download an app—simply access the mobile web and scan the music. Users can save local music and share their discoveries with friends outside the community. Inspired by Memphis pattern design, the overall branding encapsulates the essence of serendipitous joy.